Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Author Ryan Holiday
ISBN-10 1591847389
ISBN-13 9781591847380
Year 2014-09-30
Pages 144
Language English
Publisher Portfolio
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A Primer on the Future of PR Marketingand AdvertisingA new generation of megabrands like Facebook Dropbox Airbnb and Twitter havent spent a dime on traditional marketing No press releases no TV commercials no billboards Instead they rely on a new strategygrowth hackingto reach many more people despite modest marketing budgets Growth hackers have thrown out the old playbook and replaced it with tools that are testable trackable and scalable They believe that products and businesses should be modified repeatedly until theyre primed to generate explosive reactions Bestselling author Ryan Holiday the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians explains the new rules and provides valuable examples and case studies for aspiring growth hackers Whether you work for a tiny start up or a Fortune 500 giant if youre responsible for building awareness and buzz for a product or service this is your road map

Other Version:

Hacking Growth

Hacking Growth Author Sean Ellis
ISBN-10 9780451497222
Release 2017-04-25
Pages 320

Trust Me I m Lying

Trust Me  I m Lying Author Ryan Holiday
ISBN-10 9781101583715
Release 2012-07-19
Pages 320