So You Want to Start a Brewery?: The Lagunitas Story

So You Want to Start a Brewery?: The Lagunitas Story Author Tony Magee
ISBN-10 1556525621
ISBN-13 9781556525629
Year 2014-10-01
Pages 224
Language English
Publisher Chicago Review Press
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In 1993 Tony Magee who had foundered at every job he d ever had decided to become the founder of a brewery So You Want to Start a Brewery is the thrilling first person account of his gut wrenching challenges and heart warming successes Based in Petaluma California the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization The same could be said for this book Equal part memoir narrative and business story with liberal dashes of pop culture and local color this illuminating yet hilarious account of a one of a kind made in America journey just happens to culminate with the success of one of the nation s most popular craft beer brands In twenty years Lagunitas has grown from a seat of the pants one man operation to be the fifth largest and the fastest growing craft brewer in the United States So You Want to Start a Brewery is a look behind the curtain rather than a simple business story It s unglamorous and full of hilarious digressions but it s never afraid to mess with the nuts and bolts Devoted to details but never boring this is a must read for all who have considered starting their own business or have sweated blood working to get one on its feet Told in the vibrant voice of the man closest to the process and with the most to lose this illuminating volume should quench the thirst of anyone who has ever tried a Lagunitas beer Tony Magee is the founder and CEO of the Lagunitas Brewing Company He lives in Marin County California

Other Version:

Beyond the Pale

Beyond the Pale Author Ken Grossman
ISBN-10 9781118007365
Release 2013-08-26
Pages 256